Does your Law Firm Website incorporate keyword optimisation?

Remember a keyword is a word or phrase that you’ve done some research on and you think your marketing law firms website can dominate the market with it. If you’re not sure how to do keyword research than Google keywords is a pretty good place to start and if you look in our tips, I give you some guidance there.

But here are 4 tips that I highly recommend if you’re wanting an edge with your law firm website.

The first rule is to focus on one keyword phrase for each post or page. In other words, if you’re writing content on making a will, than you should use that term regularly in your copy and of course it should also be in your meta-title.

Second rule is that the more content on that page the better. Fortune Cookie’s David Deutsch recommends a minimum of 400 words, but 800 is good. Now be careful you don’t go berserk with jamming those keywords into your copy. Keyword density is a tricky thing. The right density will give you a lift, but too much and you’ll find your firm’s site is penalised by Google. The best rule of thumb is that if someone read it and didn’t observe the repetitious use of the term, than its likely you’ll be OK.

Rule 3, again with keyword density in mind, the keyword phrase needs to be used often.

Rule 4, dedicate the page to the keyword phrase and leave other topic to pages crafted specifically for the keywords that relate to those topics.

Let me be honest, there’s fair bit to both keyword research and implementation on your law firm website, but its not insurmountable. Let us know if we can help.

If you want more information, be sure to sign up for free to our Free Marketing Guide.