Grow Your Firm

Catch-Up with Ari Kaplan

Admin — Wed, 16 May 2012 21:25:17 +0000

Grow your Firm’s Dan Toombs was in NYC this week and had the pleasure of catching up with Ari Kaplan. Of course, if you don’t know, Ari is the keynote at this year’s ALPMA Conference.

Ari’s latest book is a must read. Get it here

Be that as it may, Read more ...

Fast Firms Magazine

Admin — Sat, 12 May 2012 00:59:56 +0000

Google Penguin Update

Admin — Wed, 02 May 2012 15:42:59 +0000

Google has made yet another round of significant algorithm changes in the last few days that like previous updates, is all about its preferential option for those websites that are providing good, quality content. If you’re running duplicate content, or have an unscrupulous SEO crew doing this work for you by duplicating your blog posts on Read more ...

Managing Your Name Online

Admin — Sun, 25 Mar 2012 07:44:47 +0000

Let’s face it. Google tells you who you are. For lots of law firms and lawyers, that’s a concern. Not always because there may be search results that you’d prefer not be on top of a Google page, but rather their may be better content that could be there.

This was the question that James Alexander, CEO of Vizibility wa Read more ...

Social Media and Your Law Firm

Admin — Thu, 15 Mar 2012 22:12:14 +0000

Larry Bodine (Lexis Nexis) and James Alexander (Vizibility)recently conducted some excellent research on the use of social media by US lawyers. Their research has in turn, informed this webinar. It’s definitely worth a listen.

James joins me on t Read more ...

Content is Not King

Admin — Wed, 22 Feb 2012 00:46:34 +0000

A very potentent interview this morning with MTV’s Bill Roedy. MTV started as a single music channel in the US some 30 years ago. It is now a multi-channel global network that spans 165 countries with a sheer audience in excess of 2 billion people who touch it every day. MTV’s growth is, in large part, due to its early foray into re Read more ...

Harnessing Your Website

Admin — Fri, 17 Feb 2012 21:00:58 +0000

I think we can all concede that a website is not only an integral part of your law firm marketing strategy, but it’s a considerable asset and in fact, its worth to your firm can be measured by a variety of analytics. Not only can you assess the depth of Google’s love of your website, but Read more ...

Google’s Privacy Policy Shift

Admin — Tue, 31 Jan 2012 22:41:53 +0000

Transcript

You may have noticed over the last couple of days email correspondence from Google letting you know of their pending changes to their Privacy Policy across there multiple platforms. Well, what does it all mean?

OK, remember 2 weeks ago we advised that Google Search had changed and that search in the fu Read more ...

Google Undergoes its Most Radical Change Ever

Admin — Wed, 11 Jan 2012 05:04:26 +0000

We’ve been saying for awhile that Google Search would undergo considerable change, particularly given its roll out of its Google + social application. We forecasted that Google had more than a passing interest in the exponential growth of social media platforms and if it’s Google + got traction, would dramatically change the way people f Read more ...

Ramping Your Firm Up For 2012

Admin — Sun, 08 Jan 2012 09:41:46 +0000

As you’re aware, Grow your Firm spends a significant amount of its time working with our international counterparts and as a result, have some very good insight into what’s trending and what isn’t.

The quientessential problem for most firms when considering their marketing str Read more ...