Google Analtyics is a great tool for working out who is coming to your site, why theyre coming, how long their staying for, what there doing there and where in particular there spending most of their time.

Lots of law firms pull a monthly report gaze over the detail and file it without ever understanding not only how to interpret it, but what to do with the interpretations.

Now, we’re working on a free law firm marketing guide for you on among other things, how to interpret this fundamentally important data which we’ll release to members only of Grow your Firm. So if your not a member, become one now at the bottom of this page.

But in the meantime, I’d like to encourage you to sign up for Crazy Egg. Crazy Egg is an analytics tool that interprets how well the design architecture of your website is working with those looking at your site. It’s cheap to do, about $10 each month and its worth its weght in gold when you work it with your Google Analtyics.

Just Google Crazy Egg and join up, and we’ll tackle it in our free law firm marketing guide.